Why you business must invest in Mobile Application Development?

 It will not be an exaggeration to say that smartphones have outshone desktops and laptops as far as the popularity is concerned. It is true that we still have to reach out to our PCs for professional works but mobile phones have definitely made a lot of other things easier. Phones have become smarter as their capabilities have been enhanced. With increased RAM, ROM and clocking rate of processors, mobile devices can now perform tasks that were considered impossible.

Mobile apps have been instrumental in making these smartphones even more useful by leveraging their true computational abilities. You can now use your mobile apps to find ways at an unknown place, see the traffic report at real time, buy groceries, send money to your friends, pay your bills online and offline and the list is endless. Mobile apps, be it social media apps, chatting apps or e-commerce apps, keep the users glued to the mobile phones.

If reports and surveys are to be believed, 85% of the time spent by the users on the smartphones is on the mobile apps. Moreover, there are more than 10 billion smartphone users in the world who are using millions of apps that are available for download from the app stores and other sources. All these stats clearly indicate that mobile application is where the future lies for the businesses. A successful business relies on user acquisitions and there cannot be a better place than a mobile app to reach out to the maximum number of users.

A mobile app is indispensable for your business

Whether you have a grocery store or a store which repairs electronic equipment, a mobile app can help you connect to more users easily. All you need is an exceptional mobile app that offers a simple UI that helps users to avail your services with few clicks and taps. Mobile apps are always easy to access and users prefer it over mobile users. Therefore, even if your company has a mobile website or a responsive website, the importance of a mobile app cannot be undermined.

The difficulty with using a mobile browser is that the users have to type in the URL or look for the service on Google. As there is competition galore, your rivals’ websites may be indexed higher and you might lose a customer. All these possibilities are done away with when the users have apps installed on their mobile phones. They can fire the app and access your service exclusively without any distraction from the rivals. Moreover, as the apps reside in the mobile phones, it is easier to send push notifications to the users about new launches and sales.

Conclusion

Offshore mobile development companies have made the task of mobile application development quite easy. If your company does not have app development as its core competency, you can avail the service from a good and reputed offshore mobile application development company named AppsChopper or hire developers they can work solely on your project.